From Health Expert to Author: Developing 

Your Book Idea

A 60-Minute Masterclass for Health Professionals
Who Are Ready to Stop Thinking About
Writing a Book—And Finally Start

Date: February 2, 2026 

Time: 5:30–6:30 PM EST 

Cost: $39 

Live via Zoom

You’ve Seen It.

Another influencer announcing a book deal. 


Another colleague turning their story into speaking gigs.


Another wellness book that barely scratches the surface.


And your idea? 


Still sitting quietly in the background—half-formed, collecting dust, waiting for “someday.”

Let’s Be Honest: It’s Not That You Don’t Want to Write It.

It’s that you’re stuck in the in-between: 

  • Too many ideas
  • Too little clarity
  • Too scared to start

You Already Have the Expertise.

You’ve lived through the breakthroughs.
You’ve supported the people. 
You’ve seen the patterns. 

But when it comes to turning all that into a book? 

The questions start piling up: 
Where do I begin? 
What exactly am I writing? 
Will anyone even read it? 
How do I make it different from what’s already out there?

This Masterclass Is Where You Finally Get Answers

In just 60 minutes, I’ll help you give your book idea the shape, clarity, and structure it needs to finally move forward.

What We’ll Cover Inside This Masterclass:

Whether you're dreaming of writing a nonfiction book, a memoir, or something in between—this session will help you lay a strong foundation. 

You’ll work through the 5 essential questions every aspiring author should answer before writing a single page:

What do you want to write about—and why now? 
Why are you the right person to tell this story? 
Who is your ideal reader, and how will your book serve them? 
What does the current market look like, and how can your book stand out? 
Should you pursue self-publishing or traditional publishing? And because clarity alone isn’t enough: 
I’ll also give you practical tools to start (and sustain) your writing habit—so your book actually gets written.

By the End of This Masterclass, You’ll Walk Away With:

A clear and focused book idea 

A loose outline to organize your thoughts 

Clarity on your audience—and why your message matters

Confidence in choosing the right publishing path 

Tools to begin (or restart) your writing practice with purpose

This Is For You If…

  • You’ve been saying “I want to write a book” for months (or years)... 
  • You’re overwhelmed with content and don’t know what your actual message is 
  • You’re afraid to waste your “one good idea” on the wrong direction
  • You’ve got a voice, but you haven’t figured out what it’s trying to say
  • You’ve been waiting for a sign or a push. This is both.

This is NOT For You If...

 You’re looking for a quick-fix template or ghostwriter 

You’re not willing to think, reflect, or make decisions

Why I’m the One to Teach It:

Hi, I’m Jessica. I’m a registered dietitian, health coach, and fitness instructor… but I’m also a lifelong writer—with a BFA in Writing and Publishing and 20 years of experience in content creation and public speaking. 


I’ve written two books, hundreds of published articles, and CE courses for outlets like Today’s Dietitian and mindbodygreen. I’ve also ghostwritten and helped shape books behind the scenes—for colleagues who needed the exact same clarity you’re craving now.


This session isn’t about overwhelm. It’s about direction. Let’s clear the noise and give your book a real

beginning.

Register Now: $39.00

60-minute live masterclass 

Access session replay anytime via PracticeBetter 

Guided reflection and writing prompts 

Your idea, finally on solid ground

Let’s stop overthinking. 
Let’s start writing.

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  • From Health Expert to Author: Developing Your Book Idea$39

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